The trend for supermarkets to be open 24 hours is good for consumers but can be a challenge for the supply chain. Midland Metal Products were given an exacting brief to develop a modular, fully electronically operated product display system that could be removed, replaced and repacked overnight to cause minimum shop and shopper disruption. Midland Metal Products met the challenge and delivered a system that can be assembled and packed in just four hours. As importantly, the integrated design meant that when stores have little or no notice of the precise size of stand required until the last minute, Midland Metal Products can kit any combination of size and height within a few days prior to installation.